Google Christian music. You will see the results showing 2.5 BILLION results. So why isn't there a platform like Spotify or YouTube that deals exclusively with Christian music in all its genres? Why couldn't there be?
Scripture tells us in many places not to be yoked with unbelievers in friendship, marriage or, most importantly in this case, business partnerships. As it says in 2 Corinthians 6:14:
Do not be unequally yoked with unbelievers. For what partnership has righteousness with lawlessness? Or what fellowship has light with darkness?
So with all this genuine interest in Christian music in the world (according to Google Search Results), why do we believers continue to rely on secular sites like Spotify, YouTube, Amazon and the rest to showcase our songs? Fundamentally, could this be what's wrong with Christian music's whole approach?
Now you might think of certain companies or sites that claim to be exclusively Christian in their content like Pure Flix or other labels but am I missing something here? With almost half the world's population showing an interest online about Christian music, why is that godly industry not dominating the market with its own streaming service?
If I'm missing something here or pushing a vision that's totally unrealistic, I'd like someone to please drop an offbeat in my groove by commenting to this post or emailing me directly.
To modify an old proverb: The journey towards 1 billion subscribers begins with a single listener. Attempt great things for God, expect great things from God. After all, in the end, the world will be filled with His glory and the song of the saints and all the heavenly host come Judgment Day.
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